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How I Use GoHighLevel, and How It Can Help You

How I Use GoHighLevel, and How It Can Help You
Yup, that's me!

Hey there, all my family, friends, fiends, foes and you funky folks!

If you’ve been following me for a while, you know I’m always on the lookout for tools that make running my business smoother, faster, and more efficient. And let me tell you—GoHighLevel (GHL) has been a game-changer for me.

I get asked all the time: “Dean, what tools do you use to manage your marketing, sales, and client communication?” Well, GHL is at the top of my list. It’s like having an all-in-one Swiss Army knife for business automation.

So, in this post, I’m breaking down exactly how I use GoHighLevel, why I love it, and how it can help you streamline your business—whether you’re a musician, coach, agency owner, or entrepreneur.

Let’s dive right in.

What the Heck Is GoHighLevel?

Before I geek out about how I use it, let’s cover the basics. GoHighLevel is a marketing and sales automation platform designed to help businesses manage everything in one place:

  • Email & SMS Marketing
  • CRM (Customer Relationship Management)
  • Automated Workflows
  • Appointment Scheduling
  • Funnels, Landing Pages and full blown websites
  • Reputation Management (Reviews)
  • And a ton more…

Basically, instead of juggling 10 different tools (and paying for all of them), GHL consolidates everything into a single dashboard. Less hassle, more efficiency.

How I Use GoHighLevel in My Business

I’m all about working smarter, not harder. Here’s how I leverage GHL to keep things running smoothly:

1. Automating Follow-Ups (So I Don’t Have To)

One of my favorite features is the automated workflows. If someone fills out a form on my website, books a call, or even just downloads a freebie, GHL can automatically:

  • Send them a thank-you email
  • Add them to a nurture sequence
  • Trigger an SMS reminder before a scheduled call
  • Follow up if they don’t respond

This means I stay top of mind without manually sending dozens of emails every day.

2. Managing Leads & Clients in One Place

Before GHL, I was bouncing between spreadsheets, email lists, and random sticky notes (don’t judge me). Now, everything lives in the CRM.

  • Contact details
  • Past interactions (emails, calls, purchases)
  • Notes on where they are in my funnel
  • Tags to segment leads (e.g., “Interested in coaching,” “New fan,” “Potential collab”)

This keeps me organized and helps me personalize my communication.

3. Booking Calls Without the Back-and-Forth

I hate the endless “When are you available?” emails. With GHL’s scheduling feature, people can book calls directly into my calendar based on my real-time availability.

  • They pick a time slot
  • They get an automatic confirmation
  • They receive reminders (so fewer no-shows)

This alone has saved me hours of admin work.

4. Running SMS & Email Campaigns

Email marketing is powerful, but SMS is where the magic happens—open rates are insanely high. With GHL, I can:

  • Send broadcast messages (like tour updates or new merch drops)
  • Set up automated text sequences (e.g., after someone buys a ticket)
  • Reply to texts right from the platform

And the best part? It’s all compliant with texting laws, so I don’t have to worry about getting fined.

5. Building Funnels & Landing Pages

I’m not a tech whiz, but GHL makes it stupid-easy to create:

  • Lead capture pages (for free downloads, email signups, etc.)
  • Sales pages (for courses, merch, or tickets)
  • Webinar or event registration pages

No coding. No designers. Just drag, drop, and publish.

Why GoHighLevel Beats Other Tools

Look, I’ve tried them all—ActiveCampaign, HubSpot, ClickFunnels, you name it. Here’s why GHL stands out:

✅ All-in-one (no more app overload)
✅ Built for automation (saves me time)
✅ White-label option (great for agencies)
✅ Affordable compared to stacking multiple tools

Plus, their support and training are solid, which is rare in the SaaS world.

Who Is GoHighlevel

If you’re:

  • A musician wanting to sell merch, book gigs, or grow your fanbase…
  • A coach or consultant looking to automate client onboarding…
  • A small business owner tired of piecing together different apps…
  • A marketing agency needing a scalable solution for clients…

…then GHL is worth checking out.

My Biggest Tip for Getting Started

Don’t overcomplicate it. Start with one workflow—like automating follow-ups after someone joins your email list. Once you see how much time it saves, you’ll be hooked.

Final Thoughts

At the end of the day, tools are only as good as how you use them. But if you’re ready to work smarter, automate the boring stuff, and keep your business organized, GoHighLevel is an absolute no-brainer, if I can use it, anyone can.

I’ve been using it for over a year now, and I’m still finding new ways to optimize my systems. If you’re on the fence, take it for a spin—you might wonder how you ever ran your business without it.

Want me to do a deeper dive on any specific feature? Drop a comment or shoot me a message—I’m happy to help!

Rock on,
-Dean Benson, "The Dean of Rock & Roll"

P.S. If you’re ready to try GoHighLevel, you can grab a free 14 day trial. https://www.gohighlevel.com/main-page?fp_ref=dean44 No pressure, just sharing what works for me!